Introducing Altius8
15th July 2025
A defining force in the global sports industry
Today marks the official launch of Altius8, a leading-edge global sports advisory firm designed to meet the evolving commercial demands of the modern sports industry. Backed by strategic investment from Teneo, the global CEO advisory firm, Altius8 represents a bold step forward in the business of sport. The partnership brings together Teneo’s global platform and critical issues advisory capabilities with deep sector expertise to help rights holders, investors and global corporations unlock long-term, sustainable growth.
Founded by Victoria Timpson, Ali Edge, Tom Liston-Jones and Florence Lafaye, and joined by Chief Commercial Officer Jon Naspe, Altius8 brings together deep-rooted expertise in commercial innovation, spanning rights-holder strategy and global corporate growth. Collectively, they have delivered some of the most significant collaborations in global sport – securing landmark partnerships and shaping innovative commercial models across football, Formula 1, cricket, the NFL and tennis.
"In today’s global sports ecosystem, competitive advantage is achieved through foresight, agility and the ability to adapt to an entirely new commercial reality. At Altius8, we understand that the true performance differentiator is the ability to secure sustainable, future-ready revenue streams, unlocking the capital and confidence required to invest strategically and build for the long term."
Victoria Timpson, Altius8 CEO
At the heart of its approach is the integration of emerging technologies that are reshaping how sport is monetised, experienced, and scaled. Leveraging AI-led insight and data-driven valuation, Atlius8 delivers meaningful partnerships that generate real-world value, long-term impact, and measurable returns for its clients.
Altius8 chose Teneo as its founding partner, leveraging its platform to engage decision-makers on a global scale and jointly deliver a distinct and differentiated set of capabilities.
Reflecting on the strategic value of the partnership, Teneo CEO Paul Keary said, “Sport, media and entertainment are essential to how today’s leaders build relevance, drive growth, and shape reputation. Over the past decade, Teneo has worked alongside some of the most influential organisations across the industry, advising on a range of strategic, reputational, financial and operational issues. Our partnership with Altius8 builds on that legacy, combining their expertise with our integrated platform to provide our clients a uniquely powerful advisory capability. Together, we are helping major corporations, rights-holders, investors and governing bodies to navigate complexity and maximise returns.”
Paul Keary, CEO of Teneo
With a bold vision, a seasoned leadership team, and a distinctive fusion of commercial insight and technology innovation, Altius8 is poised to become a transformative force in global sport.
